A Slice of Pie: Your Non Profit Grant Proposal’s Cover Letter
Imagine you have two slices of pie. One of them is on your left and the other one is on your right. The one on the left is as plain as they come: brown crust, on a brown plate, with brown filling. A simple fork is put on the plate, which in turn is put in front of you.
The one on the right is very different: it’s a pie that’s cut evenly on all sides, with the cinnamon filling just oozing out of the edges of the slice. The crust is immaculately delicious and is the kind that crumbles inside your mouth as you take a curious bite into it. The slice is served on an antique ceramic plate with intricate designs adorning its mahogany finish. The waiter approaches you and courteously hands you a fork wrapped inside a fine linen cloth. Then he bids you to enjoy your meal as he smiles widely and brightly. You take your fork, scoop out a small portion, and then take a bite. You can literally taste the flavors of cinnamon and apple wash through your mouth as they twist and turn your taste buds. Simply heaven.
Truth be told, both the slice on the left and the slice on the right were cut from the same pie… just presented differently.
You may be wondering “what does all this talk about pie have to do with writing a cover letter?” It’s relatively simple: the pie on the left is a plain cover letter for your non profit grant proposal. The pie on the right is an intricate cover letter for your non profit grant proposal. Both present the same thing: a slice of pie. But one has the advantage of forming the appetite in your mouth before you even actually taste the pie.
That’s because words have the ability to change a person’s perception. An obviously plain thing can become much more beautiful and enticing if described correctly and with sufficient prose. This is exactly what you want to do with your cover letter.
You may “bake the perfect pie,” but if you don’t get people to eat the pie first, no one will know how great it is. Likewise with a cover letter: you may have the perfect program and a non profit proposal to get a funder interested, but unless your cover letter is attractive, no funder would “take the first bite” to see how good your program and proposal is.
And when it comes to a cover letter, it’s the little details that count: the person you address it to, the salutations, closing keys, brevity, conciseness and the focus of your cover letter will all help your funder “salivate” enough to want to keep on reading through your proposal. Not only that, but it’ll set the mood for the funder to perceive your proposal in a positive and excited point of view, rather than an irritated and uninterested mood.
One last thing: don’t make your cover letter too rosy and poetic. No one wants to eat a slice of pie that’s garnished with too much of everything. Keep it tight, focused and beautifully simple. When you do that, you’ll be sure to make your funder look forward to tasting the pie you have to offer him.
Image via Wikipedia



